PLAZI

Made here.

Colombia for Colombians.

Partnership Proposal · May 2026

"In 12 months: 50,000 Colombians buying Colombian products, with the money staying in Colombia."

by Inventplazi.co
01 · THE PROBLEM

Colombia buys. Argentina, Chile and China collect.

Every time a Colombian buys online, there's a 63% chance their money flies out of the country. This isn't a technical detail — it's money leaving and never coming back.

🇦🇷

Mercado Libre (Argentina)

38 of every 100 pesos

Argentine company. Charges 17-22% commission. Charges Colombians MORE than Argentines. Profits flow to Buenos Aires.

🇨🇱

Falabella (Chile)

14 of every 100 pesos

Chilean. Foreign catalog. Profits go to Santiago. Colombian seller pays "shelf rent" to sell in their own country.

🇨🇳

Temu / Shein (China)

11 of every 100 pesos

Chinese. No local office. No local taxes. No local jobs. Growing 8% per month. Only thing they leave behind is the package.

Of every $100 a Colombian spends online, $63 leave the country. No taxes. No jobs. No local brands.
📍 STARTING POINT
Today: 63 of every 100 pesos leave. Year 1 goal with Plazi: cut that by 15 points.
2/23
02 · WHY MONEY STAYING MATTERS

When you buy here, your money feeds the neighborhood. When you buy abroad, it feeds the airplane.

This is NOT ideology. It's simple math. Let's see what happens to $50,000 COP based on where Camila buys the same wayuu bag.

"Real example: Camila, from Chapinero, buys a wayuu bag for $50,000 COP."
SCENARIO A
🇦🇷

Camila buys on Mercado Libre

What happens to her $50,000:
🇦🇷 Mercado Libre (Buenos Aires)
Leaves to Argentina · commission + ads
$11,000
🇺🇸 Visa / Mastercard (USA)
Leaves to USA · international processor
$1,500
🇨🇴 Colombian courier
Stays in Colombia
$4,500
🇨🇴 The wayuu weaver
Stays in Colombia (after deductions)
$33,000
$37,500
Stays in Colombia · $12,500 leaves
SCENARIO B
🇨🇴

Camila buys on Plazi

What happens to her $50,000:
🇨🇴 The wayuu weaver (La Guajira)
Stays in Colombia · 80% direct to producer
$40,000
🇨🇴 Colombian courier (Servientrega)
Stays in Colombia · local jobs
$5,000
🇨🇴 Plazi (Bogotá)
Stays in Colombia · taxes here, salaries here
$5,000
$50,000
100% stays in Colombia
Multiply it: if 50,000 Colombians make 1 purchase of $50,000 a month on Plazi instead of Mercado Libre → $625 million COP MORE per month circulating inside the country. That's jobs. That's tax revenue for schools and hospitals. That's identity.
📍 MONTH 1 · NARRATIVE
All Plazi communication anchors here: "What you buy here, stays here." One message, simple, repeated across every channel.
3/23
03 · THE OPPORTUNITY · GRAN SAN

Centro Comercial Lo Nuestro: Colombia's largest commercial district. Offline.

Centro Comercial Lo Nuestro de Bogotá is Colombia's wholesale heart. Thousands of merchants sell clothing, accessories, home and beauty goods from downtown Bogotá. They move millions every day — in cash, with no online store, no delivery. Plazi digitizes that entire ecosystem.

5,000+
merchants in the district
~$3 B
COP/day moving (estimated)
0.5%
has their own online store
85%
cash-only collection
🏬

Centro Comercial Lo Nuestro wholesalers

TODAY
Today: face-to-face sales. If it rains, sales drop. If there's a strike, zero income. They have catalog but no digital inventory.
WITH PLAZI
With Plazi: each store becomes an online store in 5 minutes. Their products reach Medellín, Cali, Cartagena without the owner leaving the shop. Charge via Nequi/PSE/cash on delivery.
🏛️

Chambers of commerce and trade guilds

TODAY
Today: they have thousands of affiliated merchants but few real digital benefits to offer them. They compete with other chambers for affiliates.
WITH PLAZI
With Plazi: they offer their affiliates a national sales channel with fair commission. Plazi gives them aggregate commerce data from their region. Leonel Sánchez leads partnerships and institutional presence.
🚚

Transporters and couriers

TODAY
Today: work with big companies that pay low rates for volume. No traceability for small merchants.
WITH PLAZI
With Plazi: we integrate Servientrega, Coordinadora and local motorcyclists. Each order generates work for a Colombian courier. Fair rates, live tracking.
🧵

Producers and artisans (regions)

TODAY
Today: sell to middlemen at half fair price. The wayuu artisan sells their bag for $20k; it ends up on the shelf at $80k. They never see the difference.
WITH PLAZI
With Plazi: the artisan publishes directly. Gets 80%, not 25%. Their story, their face, their community — all visible to the buyer. Fair trade, not charity.
🛍️

Colombian buyers (Bogotá, Medellín, Cali)

TODAY
Today: look for quality and price. Don't know where the product comes from. Buy on Mercado Libre because "it's what they know," even if they dislike it.
WITH PLAZI
With Plazi: discover Colombian products with stories. Pay fairly. Receive quickly. Know their money stayed here. Build identity while shopping.
Plazi doesn't compete with Centro Comercial Lo Nuestro — it digitizes it. Doesn't replace anyone. Connects those already selling with those already buying, without the money leaving the country.
📍 MONTH 2-4 · ON-BOARDING
Concrete plan: Miguel Angel + Leonel Sánchez lead a walk through Centro Comercial Lo Nuestro: 50 pilot merchants in 8 weeks. Each gets 90 days commission-free. KYC assisted on-site.
4/23
04 · THE MARKET

How big is the pie?

No jargon: TAM is "the whole pie." SAM is "the slice we're aiming for." SOM is "what we eat in year 3."

TAM
THE WHOLE PIE
$15 B

Total Colombians spend online each year (USD). Growing 25% annually.

+25% per year
SAM
OUR SLICE
$4.8 B

The slice we touch: fashion, home, beauty, crafts. Growing even faster.

+31% per year
SOM
WHAT WE EAT
$120 M

What we want to sell in year 3. Just 0.5% of our slice (~$500B COP).

~$500B COP

Sources: DANE, Colombian Chamber of E-Commerce, Statista 2025

Insight: To get a sense of scale: if 50,000 Colombians buy avg $80k COP per month on Plazi, we hit $48B COP/year. That's only 0.08% of the market. The bar to "win" is very low.
📍 YEAR 1 · TARGET
10,000 active buyers + 500 sellers. Only 0.008% of the market and we're already sustainable.
5/23
05 · WHY NOW

Three things happened at the same time. For the first time, it's all ready.

01

1. Colombians now pay by phone

Nequi went from 5M to 18M users in 2 years. Daviplata, PSE, Bre-B. 5 years ago paying online was hard. Today your grandma does it. No more excuses.

18M
Nequi users
02

2. Shipping is fast and cheap

Servientrega, Coordinadora, 99Minutos and Pickit deliver in 24h in 8 cities, 48h in 95% of the country. Costs dropped 40% since 2022.

24h
in 8 cities
03

3. Colombians want what's Colombian

Gen Z and millennials prefer local brands in 67% of categories (Kantar 2025). They buy identity, not just price. This wasn't true before.

67%
prefer local brand
6/23
THE SOLUTION

Plazi is the first marketplace

100% Colombian,

made by Colombians for Colombians.

🇨🇴
Colombian sellers only
ID verified
Nobody sells on Plazi without being a Colombian-registered person or company. Zero Chinese catalog. Zero ghost resellers.
24-hour delivery
8 main cities
Bogotá, Medellín, Cali, Barranquilla, Cartagena, Bucaramanga, Pereira, Manizales. Rest of country in 48-72h.
💸
Pay like Colombians can
Nequi, PSE, cash on delivery
Even your grandma can buy. No credit card needed, no international card needed, no hassle.
Fair seller commission
10% vs MercadoLibre's 22%
Mercado Libre keeps $22 of every $100. Plazi keeps $10. Half. Seller earns more, buyer pays less.
📍 MONTH 1-3 · MVP
All 4 pieces work today in the demo. By month 3 they're live with real sellers and real payments in production.
7/23
06 · ALREADY BUILT

Not a PowerPoint. Working today.

🌐 https://plazi.co
🏠

Home + search

22+ Colombian products with real photos

🛒

Complete cart

Works on mobile and desktop · multi-seller

💳

Pay 5 ways

Cash on delivery + Nequi + PSE + card

📦

Orders and status

Seller changes: confirmed → packing → shipped → delivered

🏪

Seller storefront

Each seller has their micro-page inside Plazi

📧

Automatic emails

On payment, dispatch, delivery — all automatic

8/23
07 · HOW A COLOMBIAN BUYS

Camila's story — from Chapinero to her door in 24 hours.

Camila wants an authentic wayuu bag.

Camila lives in Chapinero. Saw a photo on Instagram, wants a wayuu bag. Opens Plazi on her phone. In 4 clicks she's paid with Nequi. Next day it arrives at her door. She knows the weaver got $40,000 of her $50,000. She takes a photo, posts it. Another Colombian sees it. The wheel turns.

01

Explore

Opens Plazi, sees Colombian products with origin city visible. Filters by category or region.

02

Decide

Opens product: 5 photos, the story behind (who made it, where, how), real reviews, seller star rating.

03

Buy

Adds to cart. Free shipping over $150k. Pays with Nequi (no card needed). Gets receipt by email.

04

Receive

Live tracking. Arrives next day. Rates product and seller. Plazi gives her points for next purchase.

Try it: plazi.co — sign in as buyer, add any product, pay with cash on delivery. Works now.

9/23
08 · HOW A COLOMBIAN SELLS

Don Juan's story — from Centro Comercial Lo Nuestro to the whole country.

Don Juan has had a shop in Centro Comercial Lo Nuestro for 20 years.

Don Juan sells cotton shirts and pants. Today depends 100% on foot traffic. If it rains, bad day. If there's a strike, ruin. Miguel Angel visits him on a Tuesday, registers him on Plazi in 5 minutes. The following Saturday, Don Juan gets his first order — from a customer in Cartagena. He packs it, drops it at Servientrega, the payment hits his account that same day. His shop isn't replaced — it's multiplied.

Seller panel · everything in one place

Don Juan runs his online store without knowing how to code

  • Today's summary · sales today, orders to pack
  • Orders · changes status with one button (confirmed → packing → shipped)
  • Products · uploads photos from phone, sets price, controls inventory
  • My store · their page inside Plazi (custom URL)
  • Finance · sees sales, commissions, when they get paid (every Monday)
  • Settings · their info, bank account, ID verification

5-minute onboarding

  1. 1.Create account with email and a code (no complicated password)
  2. 2.Fills in basics (ID or NIT, RUT, bank account)
  3. 3.Automatic ID verification (24h, no paper)
  4. 4.Uploads first product from phone
  5. 5.Receives first order (Miguel Angel + ops accompany the first days)
📍 MONTH 2-4 · GRAN SAN
Concrete plan: visit 200 Centro Comercial Lo Nuestro shops. Onboard 50 confirmed. Offer 90 commission-free days to the first 100 sellers. Miguel Angel leads on the ground.
10/23
09 · HOW WE MAKE MONEY

Three income streams, all fair.

We don't sell our own products. We connect sellers with buyers. We earn a little on each sale, an optional subscription, and ads for those wanting visibility. Fully transparent.

COMMISSION
10%

What we charge per sale

Of every $100 a seller makes, Plazi keeps $10. Mercado Libre keeps $22. Half.

On delivered order subtotal. We pay sellers every Monday. No surprises, no fine print.

Year 3: $5.4B COP/year
PLAZI PLUS
$19,900

Optional buyer subscription

Think "Colombian Amazon Prime": pay $19,900/month, get always-free shipping + exclusive offers.

If only 5% of active buyers subscribe (2,500 people year 1), that's predictable revenue.

Year 3: $600M COP/year
ADS
$3-15k

Sellers pay to feature

If a seller wants to appear at the top of search, they pay. Like Google ads.

Amazon Sponsored model. 100% optional. Small sellers don't need to pay — big ones want to.

Year 3: $1.2B COP/year

Total year 3 revenue projected: ~$7.2B COP (≈ $1.7M USD) — on $54B COP total sales.

11/23
10 · WHO WE COMPETE AGAINST

We don't compete on price. We compete on dignity.

PlaziMercadoLibreFalabellaTemu/Shein
Origin🇨🇴 Colombia🇦🇷 Argentina🇨🇱 Chile🇨🇳 China
Seller commission10%17-22%15-20%N/A (no sellers)
Colombian sellers100%~60%~40%0%
Cash on delivery?YesLimitedYesNo
24h delivery in CO?Yes (8 cities)Yes (3 cities)Yes (5 cities)15-30 days
Your money stays in CO?Yes (100%)No (38% leaves)No (14% leaves)No (100% leaves)
Plazi isn't the cheapest. It's the one that keeps money here. Pays sellers fairly. Delivers fast. Different league.
12/23
11 · WHAT WE'VE ALREADY BUILT

We're not asking for money to start. We're asking for money to scale.

47
Live screens
Web + Mobile + Backend
22+
Products loaded
With real photos
$200k
Built value
What an agency would charge today
0
Production errors
Clean build, green deploy
WEB · 47 active screens
  • Home + Search + Product page
  • Cart handles multi-seller
  • Checkout in 3 steps + place order
  • Guided tutorial for 3 different roles
  • Seller panel (uploads products, sees sales)
  • Admin panel (moderates and approves)
MOBILE · iOS + Android app
  • Home with real products
  • Search with autocomplete
  • Product page with gallery
  • Cart + quantity control
  • End-to-end native payment
  • Orders and order detail
BACKEND + INFRA
  • Database · Supabase (secure Postgres)
  • Accounts + access rules (RLS)
  • Event log (full audit)
  • Wompi integration (payments)
  • Resend (transactional emails)
  • Deploy on Vercel · global CDN
13/23
12 · BUILT WITH

The same tools Shopify, Linear and Vercel use.

We don't reinvent the wheel. We use the same things the world's big tech companies use — but built for Colombia. Each row below has a "simple" explanation and a "technical" one.

WEB
Next.js 15 + React 19 + Server Components
IN SIMPLE WORDS
The website buyers see. Fast, secure, works even on cheap phones.
TECHNICAL
Same stack as Shopify Hydrogen. SSR + ISR + server actions. Flagship performance.
MOBILE
Expo SDK 52 + Expo Router + Tamagui
IN SIMPLE WORDS
The phone app. One codebase makes iPhone and Android versions. Saves half the work.
TECHNICAL
iOS + Android single codebase. OTA updates. Same data layer as web.
BACKEND
Supabase (Postgres + Auth + Storage)
IN SIMPLE WORDS
Where everything is stored: products, users, orders. $25/month until 10,000 active users.
TECHNICAL
RLS replaces auth middleware. Scales to millions of queries/day. $25/month up to 10k MAU.
PAYMENTS
Wompi (Bancolombia) · sandbox ready
IN SIMPLE WORDS
Bancolombia processes payments. We never touch cards — they do. Safer.
TECHNICAL
PCI compliance off-loaded. Native Nequi/PSE/card. Webhook signed SHA-256.
INFRA
Vercel Edge + Turborepo + pnpm
IN SIMPLE WORDS
Where the site lives. Vercel publishes changes in 90 seconds. Distributed worldwide.
TECHNICAL
Deploy in 90 seconds. Global cache. Monorepo with shared web/mobile packages.
MONITORING
Sentry · Vercel Analytics · Outbox events
IN SIMPLE WORDS
If something fails, it alerts us before the user. We know what happened, when, with whom.
TECHNICAL
Event-sourced from day 1. Full audit trail. Flow replay for debugging.

Architectural decision: zero legacy, max velocity. If we 100x, we migrate without rewriting.

14/23
13 · WHAT THE SOFTWARE IS WORTH

What is what's built worth?

This is NOT what we're going to pay — it's what it would cost today to hire an agency to build it from scratch.

Value of built software
$200,000 USD
~$820 million COP · ~1,130 hours of senior LATAM team work
Web App
$48k480h
Mobile App
$14k140h
Database + Backend
$14k140h
Design & Brand
$12k120h
Integrations (payments, emails)
$10k100h
DevOps (deploys)
$5k50h
Architecture
$10k100h
TOTAL COST
$113k1,130h

Difference $113k (cost) → $200k (market price): margin + risk + management. We pay it at market rate. That difference is Invent's equity contribution.

15/23
14 · WHERE THE MONEY GOES

What do we use the $250,000 USD for?

Total capital: ~$250,000 USD ($1,030M COP). Every peso has a specific destination.

40%
24%
16%
14%
6%
INVENT AGENCY
$100,000
$410M COP
Payment for built software

Half the software value ($200k). Covers what's delivered: web, mobile, database, integrations. 50% on signing, 50% on public launch.

DEV TEAM
$60,000
$246M COP
2 devs + 1 designer · 6 months

Accelerates the 12-week roadmap. Alone, Sebastián takes 12 months. With the team, we launch in 12 weeks.

PR + TERRITORIAL ONBOARDING
$40,000
$164M COP
Partnerships, fairs and local presence — Leonel Sánchez

Events, commercial fairs, partnerships with chambers of commerce and guilds. Active presence in shopping centers like Lo Nuestro. The territorial piece that unlocks massive merchant onboarding in Colombia.

MARKETING + GROWTH
$35,000
$143M COP
Paid ads + creators + content

Meta, TikTok and Google campaigns first 6 months. Partnerships with 15-20 Colombian creators. Target: $4 USD per buyer.

LEGAL + OPS
$15,000
$62M COP
Incorporation + lawyer + accountant + infra

Plazi SAS, founders agreement, DIAN registrations, year 1 accounting, hosting (Vercel/Supabase/Wompi).

Miguel Angel + Leonel Sánchez contribute the $250k together. Enough for 12 months — from signing to first investment round or break-even.

16/23
15 · 12-WEEK PLAN TO LAUNCH

90 days from signing to public launch.

Each phase has a clear owner. If someone falls behind, we know who and why. Weekly Monday 9am meetings to stay on course.

WEEKS 1-4

Close the tech

Sebastián M. + dev team
  • Wompi production · real keys
  • Resend verified with plazi.co domain
  • Automatic seller KYC with Truora
  • 100% native mobile checkout
  • Plazi admin panel (moderate sellers)
WEEKS 5-8

Real catalog

Miguel Angel (digital marketing) + Leonel Sánchez (PR + territorial partnerships)
  • 50 real Centro Comercial Lo Nuestro sellers onboarded
  • Partnerships signed with 3 chambers of commerce (Bogotá, Medellín, Cali)
  • Categories + navigation + SEO search
  • Reviews and ratings working
  • Servientrega/Coordinadora integrated
WEEKS 9-12

Public launch

All 3 partners
  • App live on App Store + Play Store
  • Technical SEO + full sitemap
  • Plazi Plus (subscription) MVP
  • Paid campaigns · Miguel Angel leads growth
  • Launch + PR + creators

Public launch target: August 2026 · 2 sprints per month · ~640h from expanded dev team.

17/23
16 · THE TEAM

Four partners. Each brings a different piece of the puzzle.

It's not one person doing everything. Each brings something the others don't have. If anyone's missing, the plan falls apart.

SM

Sebastián Martínez

Founder · CTO
INVENT AGENCY
PIECE: the working technology.
  • Built 100% of the product you see today
  • Leads web, mobile and backend architecture
  • Recruits and directs the engineering team
  • Contribution valued at $200k of built software
MA

Miguel Angel Diaz

Founder · Growth + Centro Comercial Lo Nuestro
GROWTH + GRAN SAN
PIECE: relationships and Colombian ground.
  • Co-ideated the project, connected Invent with the team
  • Leads Centro Comercial Lo Nuestro onboarding (200 visits planned)
  • Responsible for buyer growth (campaigns, creators)
  • Contributes proportional operating capital + 25% equity
LS

Leonel Sánchez

Founder · PR & Territorial Sales
PR + LOCAL SALES COLOMBIA
PIECE: institutional relationships and on-the-ground Colombian presence.
  • Leads partnerships with chambers of commerce and guilds
  • Builds presence in shopping centers (Lo Nuestro and beyond)
  • Manages press, events and institutional communications
  • Contributes capital + Colombian institutional network + 25% equity
JO

José Otalora

Founder · Commercial · B2B Sales
B2B SALES + WHOLESALERS
PIECE: wholesale sales and strategic partnerships.
  • Leads relationships with wholesalers and major brands
  • Closes strategic partnerships with Centro Comercial Lo Nuestro merchants
  • Designs and executes the B2B commercial playbook
  • Contributes operating capital + commercial network + 20% equity
18/23
THE PROPOSAL

Partnership 30 / 25 / 25 / 20.

Balanced equity · each partner contributes what they do best and shares the outcome.

INVENT AGENCY
Sebastián Martínez
30%
CONTRIBUTES
  • Already-built software (worth $200k)
  • CTO + technical architecture
  • Scalable dev team
  • 12-month technical roadmap
$100k cash + 30% equity
MIGUEL ANGEL DIAZ
Growth + Centro Comercial Lo Nuestro
25%
CONTRIBUTES
  • Original project idea
  • Centro Comercial Lo Nuestro onboarding (200 visits)
  • Proportional operating capital
  • Growth + creator leadership
Contributed capital + 25% equity
LEONEL SÁNCHEZ
PR & Local Sales Colombia
25%
CONTRIBUTES
  • Partnerships with chambers of commerce
  • Proportional operating capital
  • Presence in shopping centers
  • Press, events and communications
Capital + institutional network + 25% equity
JOSÉ OTALORA
Commercial B2B
20%
CONTRIBUTES
  • CO wholesale commercial network
  • Proportional operating capital
  • Partnerships with major sellers
  • B2B commercial playbook
Capital + commercial network + 20% equity

Invent gives up 20 points (30% instead of the typical 50% for a technical founder) to recognize that without Miguel Angel, Leonel and José there's no business.

19/23
17 · EQUITY DISTRIBUTION

Who has what — day one.

30%25%25%20%

Corporate structure · Plazi SAS

Invent Agency (Sebastián M.)
30%
3,000,000
Miguel Angel Diaz
25%
2,500,000
Leonel Sánchez
25%
2,500,000
José Otalora
20%
2,000,000
Total issued: 10,000,000 shares

Future ESOP pool: 10% diluted across the 4 when the first tech employee with equity is hired (each partner gives up 0.3% / 0.25% / 0.25% / 0.2%).

20/23
18 · THE PAPERS WE'RE SIGNING

Three documents. Same week. Before notary.

01

PLAZI SAS INCORPORATION

Bogotá Chamber of Commerce
  • Corporate name: Plazi SAS · NIT to be assigned
  • Initial share capital: $50M COP
  • Domicile: Bogotá, Colombia
  • Purpose: e-commerce marketplace
  • Legal representative: Sebastián Martínez (initially CTO)
02

FOUNDERS AGREEMENT

Private signature · commercial lawyer
  • 30/25/25/20 split with 4-year vesting
  • 12-month cliff (no equity if anyone leaves before year 1)
  • All code and brand stays with Plazi SAS
  • 18-month non-compete after exit
  • Drag-along + tag-along + ROFR (standard clauses)
03

INVENT AGENCY → PLAZI CONTRACT

Separate Service Agreement
  • Invent transfers all code + IP to Plazi
  • Payment: $50k on signing + $50k on MVP launch
  • Continuous technical support first 12 months
  • SLA: critical hotfix <4h, feature <2 weeks
  • Breach penalty: up to 5% of Invent's equity

All 3 documents signed in the same week before notary. Estimated legal investment: $2,500 USD (already in Ops budget).

21/23
19 · FULL MONTH-BY-MONTH PLAN

From here to launch — step by step, date by date.

This is the integrated plan you've seen in pieces throughout. Here it is all together, with dates, owners and deliverables.

01

Week 1 · Decision

3 partners

Each reviews this pitch. Q&A session via Zoom (1h). Verbal "let's go" or specific adjustment requests.

02

Week 2 · Legal

Lawyer + 3 partners

Founders Agreement draft with commercial lawyer. Joint line-by-line review. Private signature with notary.

03

Week 3 · Incorporation + Capital

Sebastián M. (legal) + Miguel/Leonel (capital)

Plazi SAS incorporated. RUT, business bank account. Miguel Angel + Leonel transfer $150k. First 50% to Invent ($50k).

04

Month 1 · Sprint 0 + Narrative

Sebastián M. + 2 new devs

Expanded dev team onboarding. Production secrets rotation. Daily 9am stand-up. Brand and "what you buy here, stays here" messaging in production.

05

Month 2 · Centro Comercial Lo Nuestro On-boarding

Miguel Angel + ops

Miguel Angel starts Centro Comercial Lo Nuestro walk: 200 visits planned, goal 50 sellers onboarded. 90 days free for the first 100. Leonel starts outreach to chambers of commerce and press in parallel.

06

Month 3 · First inventory arrives

Leonel Sánchez + ops

First 50 Centro Comercial Lo Nuestro sellers already operating with products uploaded to the panel. First 2 chambers of commerce signed as allies. Reviews and ratings active.

07

Month 4 · Closed beta

Miguel Angel + ops

500 beta buyers invited (waitlist + referrals). Daily feedback. First small-scale paid campaigns. Fast tweaks.

08

Month 5 · Public launch (August 2026)

EVERYONE

🚀 Plazi open to public. PR in Semana, Dinero, La República. Apps on App Store and Play Store. Goal: 1,000 orders first week.

09

Month 6-12 · Scale

EVERYONE

Sustained growth. Year 1 goal: 10,000 active buyers + 500 sellers. First Seed round around month 12.

22/23

Let's give Colombia

its own marketplace.

It's 2026. We build it, or they keep doing it from Buenos Aires, Santiago and Shenzhen. The money comes back here, or it keeps leaving. It's a choice.

OUR PROMISE
In 12 months, $625M COP/month back circulating in Colombia.
Live demo
plazi.co
Your team
Sebastián M. · Miguel Angel D. · Leonel S. · José O.
May 2026
23/23